var fox = $('<div>')
  .css('background', 'lightyellow')
  .css('padding', '15px')
  .html('What did the fox do?')
  .data('color', 'brown')
  .addClass('fox')
  .attr('id', 'quick')
  .click(function () {
    alert('It jumped over the lazy dog!');
    console.log($(this).data());
  })
  .append($('<hr>'))
  .append($('<small>').html('click for the answer'));

$('body').append(fox);