Google: Stuffing Lot of Keywords in Web URLs Is Spam

This is what Matt Cutts told Stephan Spencer when asked about the optimal length of a keyword-rich URL (web address). Excerpts:

Matt Cutts: If you can make your title four- or five-words long - and it is pretty natural. If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.

Stephan Spencer: So, would something like 10 words be a bit much then?

Matt Cutts: It is a little abnormal. I know that when I hit something like that - even a blog post - with 10 words, I raise my eyebrows a little bit and, maybe, read with a little more skepticism.  Link.

Amit Agarwal is a web geek, solo entrepreneur and loves making things on the Internet. Google recently awarded him the Google Developer Expert and Google Cloud Champion title for his work on Google Workspace and Google Apps Script.

Awards & Recognition

Google Developer Expert

Google Developer Expert

Google awarded us the Developer Expert title recogizing our work in Workspace

ProductHunt Golden Kitty

ProductHunt Golden Kitty

Our Gmail tool won the Lifehack of the Year award at ProductHunt Golden Kitty Awards

Microsoft MVP Alumni

Microsoft MVP Alumni

Microsoft awarded us the Most Valuable Professional title for 5 years in a row

Google Cloud Champion

Google Cloud Champion

Google awarded us the Champion Innovator award for technical expertise

Want to stay up to date?
Sign up for our email newsletter.

We will never send any spam emails. Promise 🫶🏻